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Actors Gossips: Are you creatively bankrupt? Deepika Padukone ad accused of plagiarism by Yeh Ballet director Sooni Taraporevala

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Actors Gossips: Are you creatively bankrupt? Deepika Padukone ad accused of plagiarism by Yeh Ballet director Sooni Taraporevala

Actors Gossips: Are you creatively bankrupt? Deepika Padukone ad accused of plagiarism by Yeh Ballet director Sooni Taraporevala


Sooni Taraporevala revealed that the studio was built from scratch for 'Yeh Ballet' and was 'copied' for the TVC.

Deepika Padukone's recent TVC for a denim brand has been accused of plagiarism by Yeh Ballet director Sooni Taraporevala. The filmmaker took to her Instagram page and wrote about how the entire set of Yeh Ballet designed by Shailaja Sharma has been blatantly copied for the commercial. The design for the TVC is completed by Rupin Suchak who was even asked by an Instagram user. during a screenshot shared by Sooni, Rubin's comment read as "Yes we did. In fact, that’s what our director wanted so we had to recreate that."

Meanwhile, Sooni wrote in her post, "A few days ago @cindy_jourdain brought this @levis_in ad to my attention. I used to be shocked to ascertain our Yeh Ballet dance studio set during this ad because it had been conceptualized & created out of a derelict space by Shailaja Sharma @shalzoid (our PD) from scratch and dismantled after our shoot. No such dance studio exists in Mumbai which is why we built it. Basically, @nadiaeye (the director of this ad) saw Yeh Ballet and decided to plagiarize our set right down to the previous detail (swipe for screenshot). Would Levi’s and therefore the director ever consider doing that within the west without permission/acknowledgement, and spending it off as their own creative work? this is often not homage this is intellectual theft! It’s SO unfair to our wonderful production designer @shalzoid to possess her work ripped off like that."

Sooni further wrote, "Copycat culture in India must be called out and canceled. you'd think a far-off production company and director would know better. Are you so creatively bankrupt? What were you thinking? @levis_in @nadiaeye @offroadfilms @rupinsuchak @newland.tv."

She concluded by mentioning Deepika and the way her casting has nothing to try to do with plagiarism. Taraporevala penned, "PS. contrary to what clickbait news headlines say, this has nothing to try to do with Deepika Padukone or anyone else within the cast."

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